When I started Curat soaps, I wanted to have a Curat Girl. Products in the past always had a girl or a guy to represent the quality, integrity and livelihood of a brand, and I wanted this also for the soap line.
My intentions were to have many faces representing Curat-Romania, because Curat is made for everyone everywhere. But in time, I focused on one face to represent the brand. Melissa Gladney is the current Curat Girl. She represents the spirit of Curat extremely well and she is so approachable too! This for me is very important because I want it clear that everyone can enjoy the soap no matter who you are or where you're from. I do want to update photos of Melissa and this was my intentions last year, but I was very busy and yada yada yada. Hopefully there will be some fresh photos of Melissa very soon!
The original Curat Girl was Morgan. Currently she is represented by the Helen Wells Agency here in Indiana and has been the face of many great companies in fashion and beauty.
For both photos I did the styling and concept. I'm a freelance makeup artist and I really enjoyed these projects a lot. The photographer for Morgan's ad is Dave Fulton. The photographer for Melissa's ad is Matthew Bowen, both based here in Indiana.
If you would like to see more of my work as a makeup artist, my portfolio can be viewed here: M Renee